About Jojo’s Noosa
Jojo’s Noosa is a celebrated clothing boutique rooted in Victorian weekend and night markets. Over the years, it has evolved into one of the most sought-after local clothing boutiques. In 2003, the brand moved significantly by relocating to Eumundi Markets, initially as a casual store holder, and later establishing a permanent presence in Eumundi Square.
2007 marked a pivotal moment for Jojo’s Noosa as they opened their first store in Noosa Fair. This establishment quickly became popular among Noosa’s bohemian locals, forming the cherished “JOJO tribe.” The brand’s expansion continued with the opening a third store in 2009, situated in one of Hastings Street’s iconic locations.
This move further solidified Jojo’s Noosa’s reputation for offering exquisite bohemian fashion, making women feel confident and beautiful worldwide.
In 2010, Jojo’s Noosa expanded its presence to Sunshine Plaza. The store transformed in late 2018, adopting a Moroccan-inspired design.
Tragically, in June 2019, the brand lost its founder, Jo. However, her legacy lives on as the stores continue to operate, and the brand has expanded its reach online. Jo’s unique vision for bohemian fashion and homewares remains the cornerstone of Jojo’s Noosa, and it’s hoped that her daughter, who shares her mother’s style, creativity, and fearless attitude, will continue to uphold and further her legacy.